Social media as one of the niches of the digital marketing world has step by step become critical for business promotion and the attraction of the targeted clients.
This rapid growth makes it impossible for any company with strategic social media to operate without an integration of Enterprise Resource Planning (ERP) systems with social media strategies for real growth.
This article looks at how your ERP systems can enable social media to be one of the most effective tools for doing business.
Table of Content:
Table of Content
ERP and its Connection with the Management of Social Media
ERP means Enterprise Resource Planning and is a centralized computer system that optimizes all the primary activities of a business organization like marketing, selling, handling customer relations, and storing. This integration enables the free flow of information in the organization and it also enables easy measurement of metrics relating to social media in line with sales and customers.
Centralization of Information for Specific Intervention
Stated below are some of the advantages of implementing an ERP system in relation to social media; One of the greatest advantages is the fact that data is consolidated. ERP systems collect information from different points of contact and are a centralized information repository. It is also centralized and helps in the evaluation of customer behaviors, preferences, and interactions via various social platforms. For instance, by analyzing regularity from other sites that individuals visit and download TikTok videos, organizations can design their promotions in tune with relevant audiences.
Occasional Customer Engagement as a Result of On-Schedule Interactions
This is because the ERP systems have features for creating compact schedules for the posts that are to be done, the content calendar, and the ability to deal with inquiries from customers as they are swift. Such timely interaction is important to create a feeling of togetherness (the community feeling) hence serving the loyalty base which is pertinent to brand development on social media platforms. Programs like the SSSTIK can be easily fitted into ERP to optimize content delivery and engagement strategies where each touchpoint matters.
Personalization at Scale
There is hardly anything better in promoting appeals than personalized advertising. ERP systems add personalization by analyzing customer statistics to divide its target audience and distribute marketing messages. This strategy helps to achieve the goals set by organizations as the content shared on social media platforms will be what the audience wants to see. Personalized campaigns can start from simple ads or go as far as email marketing all based on analysis from the ERP system.
Higher ROI in Social Media Campaigns
When social media is integrated with ERP, an organization can, therefore, determine the return on investment of any social media marketing campaign. The system logs all the conversations and business from social media outreach and the outcomes make it easy to judge the impact of each campaign. This information is particularly useful in adjusting marketing methodologies and budget distribution to allow the business to optimize its social media budgetary spending.
Automating Routine Tasks to Increase Efficiency
Currently, the ERP system controls processes like posting, schedules, customer notifications, and report generation. This automation helps social media managers save a lot of time for creative work, which may include content creation and community management. Automation also ensures that an organization provides continued engagement of the audience through social media since it’s active.
True-Time Solutions for Real-Time Decisions
Because social media is constantly evolving, businesses need to be more adaptive. Enterprise resource planning systems give real-time data on the industry, customers’ attitudes, and campaigns. Such easy access to information makes it easy for businesses to make necessary decisions quickly, adopt new strategies or new markets that they identify after some point in time, and take advantage of other opportunities in the market that may have been obscure to other organizations.
Conclusion
ERP solutions when linked with social media marketing techniques have numerous advantages that can go a long way in helping a business to expand its audience penetration. Through the integration of ERP and social media, there is also an additional opportunity not only to increase the efficiency of the work of the enterprise’s internal processes but also to build better relationships with customers.
Therefore, choosing ERP system that can integrate with various social media and streamlining the marketing process is important. HashMicro offers a comprehensive ERP solutions with complete features and benefits to maximize social media marketing.
If you’re curious about HashMicro ERP system, do not miss the chance to try the free demo now!
