Struggling to manage customer interactions and sales? Without a reliable CRM, lost leads, missed follow-ups, and inefficient processes can slow business growth.
According to a report from Statista, the CRM market in the Philippines is expected to reach USD 134.7 million by 2025, with a CAGR of 13.19% from 2025 to 2029, reflecting the rising demand for smarter customer management solutions. However, not all CRMs offer the automation and efficiency businesses need to stay competitive.
HashMicro’s CRM continuously improves to meet evolving business demands. With AI-driven analytics, automated follow-ups, and real time sales tracking, it minimizes errors, speeds up deal closures, and maximizes revenue.
Mas epektibong pamamahala ng mga customer at mas matatag na relasyon gamit ang HashMicro. Tuklasin kung paano nito mapapabuti ang iyong negosyo.
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Key Takeaways
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What is CRM Software?
CRM software, or Customer Relationship Management software, is a tool that helps businesses manage and improve their interactions with customers by organizing contact details and analyzing customer data. It streamlines sales and marketing and enhances customer satisfaction and retention.
In the Philippine business landscape, CRM software helps prioritize and manage interactions with various stakeholders—customers, colleagues, and suppliers—throughout their engagement journey. CRM tools enable efficient interaction management across the board, from acquiring new clients to nurturing existing relationships and providing ongoing support.
Effective CRM software in the Philippines identifies prospects, manages customer relationships, and supports strategic initiatives, converting leads into loyal clients. It also assists in monitoring sales forecasts and evaluating key performance indicators (KPIs).
Need to know!
AI in CRM enhances workflow efficiency and ensures more accurate decision-making. With Hashy AI from HashMicro, your customer management processes become smoother and error-free.
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Benefits of Using CRM Software in the Philippines
Implementing CRM software to your business in the Philippines offers many advantages. It tracks and manages all communications between your team and customers while identifying opportunities that need further attention or follow-up.
The other benefits of using CRM software include but are not limited to:
1. Centralized customer information
CRM consolidates customer information into a single database, readily available to relevant personnel within your company. For instance, the sales team can access customer preferences and interaction history across multiple companies, aiding in product interest assessment.
2. Better sales performance
Implementing CRM software boosts sales by organizing customer data, automating tasks, and offering insights for personalized interactions. This leads to stronger relationships, higher conversions, and improved sales performance.
3. Higher productivity and efficiency
CRM software employs marketing automation technology to streamline tasks like drip campaigns. This frees up employees’ time for tasks that demand human attention, such as content creation. Furthermore, it ensures no tasks are overlooked. It guarantees that important emails reach the right recipients.
4. Improved customer retention
Using CRM software improves customer retention by allowing businesses to track and analyze customer interactions, preferences, and feedback effectively. This enables personalized communication and timely support, fostering stronger relationships and enhancing customer loyalty.
5. Accurate sales forecast
By leveraging the automated sales reports within CRM software, you can identify key trends and gain insights into future sales cycle performance. This allows you to adjust your goals and metrics to align with these projections.
Which CRM Software Is Best for Your Business?
- HashMicro: Best for comprehensive CRM with seamless integration
- Zoho: Best for data-driven businesses seeking robust analytics.
- HubSpot: Best for marketing team needing intuitive lead management tools.
- Hooman Design: Best for creative team needing flexible workflow management.
- Salesmate: Best for sales teams focused on lead nurturing.
- NOAH: Best for SMEs looking for a user-friendly and scalable CRM.
- Apptivo: Best for businesses requiring highly customizable CRM.
17 Best CRM Software Examples
Choosing the right CRM for your business can be tough, but we’ve got you covered! In this guide, we’re sharing the 17 Best CRM Software Platforms in the Philippines for 2025—handpicked for their features and ease of use.
1. HashMicro
HashMicro CRM software is a web-based solution tailored to businesses of all sizes and types, such as retail, consulting, real estate, and other industries. It provides significant assistance by streamlining tasks and ensuring all customer information is accurate and up-to-date. Hashmicro is a great CRM software example for businesses looking for a comprehensive solution.
To fully understand how HashMicro CRM can elevate your business operations and customer relationship management, you can try the free demo. Discover how the HashMicro CRM software can streamline your business processes and enhance customer engagement strategies.
Through its extensive features and supportive customer services, HashMicro has aided well-known companies in Singapore and Indonesia in customer management. Similarly, HashMicro provides exceptional service to businesses across various industries in the Philippines.
HashMicro best features:
- Lead age analysis: Tracks lead duration in each sales stage to spot delays, optimize processes, and speed up conversions.
- Lead scoring: Scores leads by purchase likelihood, helping sales teams prioritize high-potential opportunities.
- Sales pipeline management: Optimizes sales processes by organizing and tracking leads through each stage. This ensures efficient management and faster closing of deals.
- Revenue forecasting: Uses historical data and trends to accurately predict future revenues. This helps businesses plan their budget and allocate resources effectively.
- Multi-pricelist management: Manages multiple pricelists to ensure consistent pricing across branches and prevent customer confusion.
- Upselling products: Boosts sales by recommending products based on purchase history, encouraging customers to buy more.
- Sales team management: Tracks sales performance to boost productivity with actionable insights and strategies.
- GPS tracking: Tracks sales team locations to optimize coverage, improve route planning, and maximize productivity.
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HashMicro CRM Software: Suitable for businesses seeking an all-in-one solution that integrates seamlessly with other modules like accounting, procurement, and inventory for optimized operations.
You can also start considering the price calculation of HashMicro CRM Platforms and immediately get smooth business operations with this vendor. Click the banner below to find out your personalized price calculation!
2. Zoho
Zoho CRM software, developed by Zoho, is a cloud-based CRM platform designed to oversee sales, marketing, and customer support in business-to-business (B2B) and business-to-customer (B2C) engagement strategies.
This software is delivered as a service (SaaS), accessible through popular web browsers compatible with any operating system. Additionally, Zoho CRM Platforms offers mobile applications for mobile devices. It equips users with fundamental CRM functionalities like email marketing, social CRM, marketing automation, and sales functions.
Zoho best features:
- Lead management
- Mobile access
- Deal management
- Contact management
- Workflow automation
- Omnichannel sales
- Reporting and analytics
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Zoho CRM Software: Best for small to medium-sized businesses looking for a flexible, customizable CRM that integrates sales, marketing, and customer support in one platform.
Zoho Pricing: Zoho CRM offers pricing plans ranging from a Free Edition for up to three users to premium options, starting at $14 per user per month. Higher-tier plans provide advanced features like automation, AI tools, and increased storage, with a 15-day free trial available.
3. HubSpot
HubSpot is a CRM software provider in the Philippines, offering tailored solutions for businesses in diverse sectors. It partners with GetCre8ive to provide CRM solutions to Philippines businesses. Its platform is designed to streamline customer relationship management processes effectively.
HubSpot ensures smooth integration and optimal performance for clients. With a dedicated team, they aim to enhance customer satisfaction and support business growth through innovative CRM solutions.
HubSpot best features:
- CRM Implementation
- CRM Migration
- Customer Marketing
- Email Marketing
- Knowledge Base Development
- Sales and Marketing Alignment
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HubSpot CRM Software: Best for growing businesses that need an easy-to-use, free CRM with powerful marketing, sales, and customer relationship tools.
HubSpot Pricing: HubSpot offers a range of pricing plans tailored to different business needs, including free tools and premium options. Paid plans start at $20 per month for basic features, while advanced plans for marketing, sales, and customer service can cost up to $5,000+ per month, depending on the selected package and features.
4. Hooman Design
Hooman Design Corporation is a digital experience provider in the Philippines. It is an agency aiming to provide accessible and affordable solutions for digital transformation, such as Web Design and Development, Learning Management Systems (LMS), and Enterprise Resource Planning (ERP). In addition to those solutions, it also provides CRM Platforms for businesses that need it.
Hooman Design best features:
- API integration
- Customer 360 view
- Knowledge management
- Workflow automation
- Sales management
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Hooman Design CRM Solution: Suitable for businesses that want a user-friendly CRM with design-focused workflows to better engage and manage customer interactions.
Hooman Design Pricing: Hooman Design offers a cost-effective CRM solution with unlimited user accounts, starting at ₱3,000 per month.
5. Salesmate
Salesmate is cloud-based CRM software. It aids sales teams in managing customers, deals, and tasks within a unified platform. Additionally, it encompasses functionalities such as contact management, deal tracking, task management, and integrated phone and email services. Salesmate is another crm tools example focused on sales team productivity.
Salesmate CRM software aims to enhance the productivity and efficiency of sales teams by providing tools to monitor customer interactions, track deals, and manage tasks effectively. Furthermore, its built-in phone and email system enables seamless customer communication directly from the CRM platform.
Salesmate best features:
- Appointment management
- Auto-dialer and auto-responders
- Campaign management
- Client management
- Email management
- Mobile access
- Lead management
- Reporting and analytics
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Salesmate CRM Tools: Best for small to medium-sized businesses needing an efficient CRM solution that helps manage leads, sales, and customer relationships with ease.
Salesmate Pricing: Salesmate CRM pricing starts at $15 per user/month (billed annually) for basic features, while the Growth plan costs $30 per user/month with advanced tools for business expansion.
6. NOAH Business
Founded in 2006, NOAH Business Applications is a Philippine CRM company that aims to provide business applications, including Customer Relationship Management (CRM).
NOAH Business Application offers a suite of CRM software solutions designed to assist businesses in managing customer relationships effectively. With customizable features and user-friendly interfaces, NOAH aims to streamline sales, marketing, and customer service processes. The features help companies to make informed decisions and optimize their sales.
Noah best features:
- Planning and budgeting
- Lead management
- Sales management
- Workflow automation
- Social media integration
- Notifications and alerts for schedule
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NOAH Business CRM: Suitable for businesses seeking a CRM that integrates sales automation with a strong emphasis on improving customer relationships.
NOAH Business Pricing: NOAH CRM offers various pricing options based on business needs.
7. Apptivo
Founded in 2009, Apptivo is a cloud-based CRM software for customer service. It was launched to provide affordable and easy-to-use solutions for businesses of all sizes.
Apptivo’s cloud-based CRM Platforms enables companies to attract, engage, and retain customers. It offers tools such as lead management, opportunity pipeline with intuitive dashboards, campaign management, and flexible workflow tools, including marketing automation.
Apptivo best features:
- Email marketing
- Lead management
- Multi-channel communication
- Pipeline management
- Reporting and analytics
- Sales report
- Mobile access
- Workflow management
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Apptivo CRM Software: Best for small businesses and startups looking for a customizable CRM with a range of modules and easy integrations to suit various business needs.
Apptivo Pricing: Apptivo CRM offers flexible pricing plans to suit different business needs. Plans start at $15 per user per month, with advanced options going up to $40 per user per month for more features and customization.
8. Agile
Agile CRM is recognized as a customer relationship management software for businesses. This platform prioritizes integrating sales, marketing, customer service, social media marketing, and other online channels into a centralized interface.
This approach aims to enhance customer engagement, optimize the customer lifetime cycle, and improve profitability. With Agile, users access a wide range of features, categorized into three main functions: Sales, Marketing, and Customer Service.
Agile best features:
- Account management
- Behavior tracking
- Call center management
- Campaign management
- Lead management
- Mobile access
- Project planning/scheduling
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Agile CRM Solution: Suitable for businesses of all sizes that want a flexible, cost-effective CRM with robust sales automation and marketing tools to drive growth.
Agile Pricing: Agile CRM offers a free plan for up to 10 users, including 1,000 contacts and companies. Paid plans start at $8.99 per user per month for the Starter plan, with advanced features available in higher-tier plans.
9. Nimble
Nimble is a CRM company headquartered in Santa Monica, California, established by Jon Ferrara, who also founded the CRM company Goldmine. In 2010, Nimble introduced its private beta version globally. Initially, it is a CRM solution integrating social media and collaboration features. However, now Nimble excels in integrating with Office 360 and Google Workspace.
Nimble best features:
- Email campaign management
- Lead management
- Marketing automation
- Pipeline management
- Mobile access
- Reporting and analytics
- Sales activity management
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Nimble CRM Software: Best for small businesses and entrepreneurs seeking a simple, social CRM that efficiently manages contacts and integrates social media interactions.
Nimble Pricing: Nimble CRM offers a single Business Plan at $29.90 per user per month or $24.90 per user per month when billed annually.
10. Insightly
Insightly is a cloud-based CRM and pipeline management tool facilitating seamless collaboration and remote work for teams. Users can streamline various pipelines, tasks, and workflows with different plan options available, catering to sales and marketing teams or general project management needs.
Insightly provides visually appealing charts on customizable dashboards, which enhance accessibility to necessary data and ensure quick comprehension.
Insightly best features:
- Workflow automation
- Sales lead tracking
- Sales pipeline and lead management
- Project and task management
- Product, price books, and quotes
- Mobile access
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Insightly CRM Tools: Suitable for businesses looking for a powerful, user-friendly CRM that combines project management, sales, and customer relationship management in one platform.
Insightly Pricing: The Plus plan is priced at $29 per user per month, while the Professional plan costs $49 per user per month. For advanced features, the Enterprise plan is available at $99 per user per month.
11. EngageBay
EngageBay is an all-in-one tool for marketing, sales, support, and CRM, designed to help attract, engage, and convert website visitors into customers. This cloud-based platform lets businesses use marketing tools to build relationships with customers.
With its built-in CRM, companies can easily manage and track all activities across customers, leads, and deals as they move through pipelines. Moreover, EngageBay provides marketing features like automated email templates, customizable forms/popups, and social media engagement to generate leads.
EngageBay best features:
- Contact management
- Task management
- Sales reporting
- Mobile access
- Email Broadcast
- Social media marketing
- Reporting and analytics
| Pros | Cons |
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EngageBay CRM Software: Best for small to medium-sized businesses that want an affordable, all-in-one CRM for marketing, sales, and customer support to boost productivity.
EngageBay Pricing: The Basic Plan starts at $14.99 per user per month, while the Growth Plan is priced at $49.99 per user per month. For more advanced features, the Pro Plan is available at $99.99 per user per month
12. Bitrix24
Bitrix24 functions as a collaborative CRM tool, offering users a range of features, including CRM, document management, task, and project management. These are all within a social-style environment, including user profiles, liking, commenting, instant messaging, and content sharing.
Bitrix24 seeks to offer a practical solution for managing a company online, providing flexible and precise tools for tasks. The tasks mentioned include clocking in at the start of the day, processing sales, and generating reports.
Bitrix24 best features:
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- Marketing automation
- Leads management
- Quotes and invoices
- Custom forms
- Task management
- Mobile access
- Project management
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| Pros | Cons |
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Bitrix24 CRM Software: Suitable for teams seeking a collaborative, free CRM that integrates communication tools, project management, and automation in a single platform.
Bitrix24 Pricing: Paid plans start at $61 per month for the Basic plan, with advanced options like the Professional plan at $249 per month, catering to varying business needs.
13. Salesforce
Salesforce offers some of the most outstanding CRM features available in the global business arena.
Its platform includes robust Sales, Cloud, and Marketing systems, enhanced with comprehensive Analytics and Marketing services.
Additionally, Salesforce CRM is not only straightforward to implement and operate, but its user-friendly metrics, as highlighted by Salesforce Customer Success, demonstrate its remarkable effectiveness.
Salesforce best features:
- Contact and Account Management
- Opportunity Management
- Report and Dashboard
- Lead Management
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Salesforce: Best for large businesses and enterprises needing a highly customizable, cloud-based CRM with advanced features and powerful integrations.
Salesforce Pricing: Salesforce CRM offers various pricing plans to suit different business needs, starting at $25 per user per month for the Essentials plan. Advanced options like the Unlimited plan cost up to $300 per user per month, providing full features and premium support.
14. Creatio
Creatio CRM is an all-in-one sales and marketing platform equipped with numerous tools for campaign management and deal progression. It excels at organizing leads to simplify the sales process. However, its complexity can pose a challenge, and unlocking all features can be quite costly.
Creatio best features:
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- Sales creatio
- Marketing creatio
- Service creatio
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Creatio CRM: Suitable for businesses that need a no-code CRM solution with powerful business process management and automation tools to drive efficiency.
Creatio Pricing: Creatio CRM offers three pricing plans to accommodate various business needs. The Growth plan starts at $25 per user per month, the Enterprise plan at $55 per user per month, and the Unlimited plan at $85 per user per month.
15. Monday Sales
Monday sales CRM enables business owners, sales teams, and RevOps to automate and oversee the entire sales cycle, from pre-sales to post-sales, by centralizing all customer data in one place.
Monday sales best features:
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- Sequences
- Email composition
- Activity tracking
- Mass emails
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Monday Sales CRM: Best for teams that need a simple, customizable CRM that integrates with various work tools and enhances sales workflow management.
Monday Sales Pricing: Monday Sales CRM pricing starts at $10 per user/month (billed annually) with a minimum of three users. Higher-tier plans offer advanced features at increased rates.
16. Pipedrive
Pipedrive is a cloud-based CRM tool specifically built for sales teams, emphasizing sales pipelines as its core feature. However, its learning curve may make it less ideal for some businesses. Explore whether it fits your needs in our in-depth Pipedrive review.
Pipedrive best features:
- Customization
- Ease of Use
- Chatbots
- Customization
| Pros | Cons |
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Pipedrive: Best for sales teams looking for a user-friendly CRM with robust pipeline management and automation features to close deals faster.
Pipedrive Pricing: Pipedrive CRM offers pricing plans starting at $14 per user/month for the Essential plan, up to $129 per user/month for the Enterprise plan. Each plan includes different features to suit various business needs.
17. Oracle NetSuite
Oracle NetSuite CRM, part of Oracle’s business software suite, is an excellent option for midsize and expanding businesses seeking a comprehensive CRM solution with integrated ERP functionality.
Oracle NetSuite best features:
- Automated project planning to execution
- Invoice generation
- Making payments
- Report generation
- Expense tracking
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Oracle NetSuite: Suitable for large enterprises needing an advanced CRM system integrated with ERP and financial management for seamless operations across all departments.
Oracle NetSuite Pricing: Oracle NetSuite pricing varies based on business needs, with user licenses typically ranging from $100 to $300 per user per month. Implementation costs can start at $25,000 and go much higher depending on customization and modules required.
How To Choose the Best CRM Software
Choosing the right CRM software for your business requires a careful consideration. With many options available, picking the wrong one can waste time and money. To avoid this, here are key factors to consider before making your decision:
1. Time-to-value
Investing time and resources into adopting and learning a new, complicated system isn’t beneficial for your business. You need a CRM solution that delivers fast time-to-value. With such a product, you’ll experience reduced ownership expenses and be able to quickly get started. A good CRM system should have the following:
- User-friendly interface: With an intuitive platform, you can start using the CRM system immediately and easily navigate all the features. This results in less time spent on learning how the software works.
- Customization: An extensive range of pre-built integrations and robust APIs enable you to personalize the software according to your requirements. As a result, you don’t need to rely on costly external consultants. Therefore, this saves you both time and money.
- Easy administration: Minimal administration reduces the cost of expensive support and resources, allowing you to dedicate more time to customer-focused activities.
2. Robust reporting features
Choose CRM tools with comprehensive reporting and analytics to gain invaluable insights into your customers and business. This will aid you in improving your strategy, resulting in optimal customer relationship management.
- Accurate forecasting: This feature lets you predict your business’s revenue and growth.
- Pipeline analysis: With pipeline analysis, you can accurately see your prospects in the pipeline and spot any bottlenecks.
- Advanced analytics: It offers historical data, ready-made dashboards, and collaboration tools, enabling you to gather actionable insights.
4. Team productivity features
Good CRM software offers features to maximize team productivity. In addition to ensuring the team achieves its targets, it also helps streamline repetitive tasks. As a result, the team can focus more on improving customer relations instead of wasting time on repetitive tasks.
- Email integration: It improves efficiency with helpful tools like automatic tracking, alerts, and templates.
- Sales engagement tools: This feature helps build automated email sequences, complete with the recipient target lists.
- Smart contact lists: It aids the company in managing its contacts and ensuring that every contact is well taken care of.
5. Customer experience features
Your team can use specific features to enhance the customer experience, thereby strengthening customer relationships. Look for CRMs that provide features designed to streamline customer interactions and personalize engagements, ultimately fostering loyalty and long-term customer satisfaction.
- A centralized platform: This platform is useful for managing leads, contacts, and account information. All of the information can be accessed in one location.
- An app marketplace: A CRM tool must have this feature because it lets you connect with marketplace apps that you need to manage your business.
- A complete customer view: With a rounded, complete view of your customer data, you can provide better, personalized service to them.
7. Integration with other systems
Selecting a CRM with an open and adaptable platform is crucial as it considers your current investments and integrates seamlessly with your existing technology stack. By managing all your systems and customer data, you’ll achieve a comprehensive customer view and a more thorough understanding of your audience.
With highly customizable CRM software like HashMicro, your team members have access to all the necessary tools to perform their tasks efficiently in a single location. Additionally, it’s developer-friendly, simplifying the process of creating custom CRM applications or integrations quickly and effortlessly.
Must-Have Features in a CRM Software
Choosing the right CRM software is crucial for improving customer relationships and business efficiency. Before making a decision, explore different platforms and review their feature lists to ensure they meet your needs. Here are the essential features to look for:
1. Pipeline Management: A reliable CRM software should offer visual pipelines (like Kanban boards) to track deals and sales progress at every stage.
2. Task Management Tools: Stay on top of your workload with built-in calendars, to-do lists, and task boards to monitor important activities and deadlines.
3. Workflow Automation: Boost efficiency by automating repetitive tasks, follow-ups, and workflows, saving time and reducing manual work.
4. Seamless Integrations: Ensure your CRM software connects easily with your existing tools, such as email, accounting, or marketing platforms.
5. Document Management System (DMS): A CRM software with a document management system lets you store and attach important files to clients, deals, and tasks.
6. Industry-Specific Capabilities: For businesses in real estate, finance, marketing, or customer service, look for specialized features like email marketing, telephony, or portfolio tracking.
Selecting the best CRM software requires careful consideration. Make sure your chosen platform includes these key features for maximum efficiency and growth!
Conclusion
Managing your customers is a vital part of your business. But with the right CRM software, consolidating customer relationships and tracking sales are more effortless. Not only do you streamline tasks, but you also can significantly improve sales performance and revenue. Therefore, you should consider carefully when it comes to selecting suitable CRM tools for your business.
You might want to try HashMicro CRM Software. With complete and superior features, affordable prices, and strong integration capabilities, our software can help you optimize your customer management and sales. Additionally, our software provides insights into your business performance, enabling you to stay ahead of your competitors.
If you want to learn more about our CRM system, register for our free demo or contact our team.
FAQ about CRM Software
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What are the four basic types of CRM systems?
1. Operational CRM: This type focuses on automating and improving day-to-day business processes such as sales, marketing, and customer service to enhance efficiency and streamline operations.
2. Analytical CRM: Data analysis provides insights into customer behaviour and preferences, helping businesses make data-driven decisions and develop targeted strategies.
3. Collaborative CRM: Enhances communication and collaboration among various departments and stakeholders within a company to provide a unified approach to customer interactions.
4. Campaign Management CRM: Specializes in managing marketing campaigns by planning, executing, and analyzing campaign performance to optimize marketing efforts and reach target audiences effectively. -
How to use CRM for customer service?
CRM systems can be used for customer service by centralizing customer information and interaction history, enabling service representatives to provide personalized and efficient support. By tracking service requests, managing ticketing systems, and automating follow-ups, CRM helps ensure the timely resolution of customer issues and enhances overall satisfaction.
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What are the three functions of CRM?
1. Sales Management: This role helps track and manage sales processes, monitor customer interactions, and streamline sales workflows to boost productivity and revenue.
2. Customer Service Management: Facilitates efficient handling of customer inquiries, complaints, and support requests, ensuring a high level of service and satisfaction.
3. Marketing Automation: Automates marketing tasks such as campaign management, lead generation, and customer segmentation, enabling targeted and effective marketing efforts. -
How to Protect Your CRM Data
When managing your sales pipeline and customer data, security is crucial, especially with SaaS CRM solutions that store data in the cloud. Ensure the company’s security protocols are strong. If your CRM allows passwords but lacks change tracking or user access controls, that’s a red flag. Customer data is valuable and securing it is vital for safeguarding business relationships. Integrations matter, but research is key. Ensure your CRM works with your IT security tools, like identity management systems. Most importantly, review the vendor’s SLA to understand data storage, security responsibilities, and breach procedures.
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How can an SMB benefit from a CRM?
A CRM software helps SMBs streamline sales, improve customer relationships, and automate tasks. It boosts efficiency, centralizes data, enhances team collaboration, and provides insights for better decision-making—leading to higher productivity and business growth.
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What is the purpose of CRM?
The main purpose of CRM software is to help businesses manage interactions with customers and leads. It streamlines sales, marketing, and support processes, ensuring better customer engagement, improved retention, and increased revenue.
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