20 Best Loyalty Program Software for Philippines Companies

Loyalty Program Software is a powerful tool designed to help businesses build and maintain strong, long-term customer relationships. By automating and managing rewards programs, this software encourages repeat purchases, enhances customer satisfaction, and ultimately drives business growth.

However, not using the right software can lead to several important issues, such as a lack of customer insights, inefficient marketing campaigns and lost revenue opportunities. In addition, measuring ROI becomes difficult, making it hard to justify marketing spend and effectively retain customers.

Therefore, selecting the right software is crucial for overcoming these challenges. According to Statista, the CRM software market in the Philippines is projected to grow significantly, with an expected annual growth rate of 13.40% from 2024 to 2029. This growth is driven by the increasing adoption of cloud-based solutions and the need for businesses to enhance their customer engagement strategies.

So, are you already using the right loyalty program software for your business? If not, check out this article for 20 Best Loyalty Program Software Recommendations to keep your customers engaged and help your Philippines business grow.

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Key Takeaways

Without a loyalty program software, managing customer retention can lead to inefficiencies, missed insights, and limited revenue potential.
The right loyalty program software streamlines tracking, enabling tailored rewards and improving customer engagement through data-driven insights.
HashMicro’s Loyalty Program Software is among the top solutions in the Philippines. It offers powerful features to tackle these loyalty management issues. It empowers businesses to manage customer programs effectively and scale their operations smoothly.

What is Loyalty Program software?

Loyalty program software enables businesses to build and sustain long-term customer relationships. This tool allows companies to design and manage loyalty programs that encourage repeat purchases, aiming to boost customer retention and drive revenue growth.

This software allows businesses to create customized loyalty programs that suit their unique customer base. Whether through point-based rewards, tiered membership, or special promotions, loyalty program software will enable companies to track customer behavior and offer personalized incentives that keep customers returning.

In addition to enhancing customer loyalty, this software provides valuable insights into customer preferences and buying patterns. These insights can be leveraged to refine marketing strategies, optimize product offerings, and deliver a more personalized customer experience, ensuring the business continues growing and succeeding in a competitive market.

Benefits of Loyalty Program Software

loyalty program software

Implementing loyalty program software in your business can significantly enhance operational efficiency by automating customer retention strategies and providing valuable insights into customer behavior.

This software helps streamline the management of rewards programs and enables more personalized marketing efforts that drive repeat purchases. Explore the following key benefits of using loyalty program software to see how it can transform your business.

Enhanced customer experience: Loyalty programme software enables businesses to provide a more personalised and relevant customer experience. With features such as special offers and rewards, customers feel more valued.
Improved long-term customer retention: With a structured loyalty programme, customers are more likely to return for repeat purchases. This helps businesses retain customers in the long run.
Increased customer engagement: Loyalty programme software encourages more frequent interactions between customers and businesses through gamification, points, or rewards. This makes customers more engaged and active in business activities.
Stronger competitive advantage in the marketplace: An effective loyalty programme can be a key differentiator that attracts customers to choose your business over competitors. This provides a significant competitive advantage in a crowded marketplace.
Data-driven decision making: Loyalty programme software provides rich customer data to help businesses understand buying patterns and preferences. With this data, businesses can make more informed decisions and more effective marketing strategies.

Top 20 Loyalty Program Software in the Philippines 2024

Before selecting the right loyalty program software for your business in the Philippines, it’s crucial to carefully consider the available vendors to ensure the best fit for your needs. Choosing the right software can significantly impact customer retention and overall business growth.

Here are the 20 best loyalty program software options in the Philippines for 2024 to guide your decision.

1. Loyalty Program Software HashMicro

loyalty program software

HashMicro’s Loyalty Program Software has become the top solution for businesses in the Philippines. Offering a comprehensive approach to customer retention and engagement, this software has consistently proven its value by helping companies build strong customer relationships and drive long-term growth.

The top choice for Filipino companies seeking a comprehensive, localized, and scalable solution for loyalty program management.

Why we pick this solution: HashMicro optimizes loyalty program management, ensuring effective customer engagement and accurate reward tracking. It offers automation tools for managing customer points, tracking purchases, and generating real-time insights, making it ideal for businesses with diverse customer bases.

If you’re interested in learning more about the advantages of this software, you can easily explore its features by trying out the free demo provided by HashMicro. This hands-on experience lets you see how the software can enhance business operations.

HashMicro excels in loyalty program management and boasts seamless integration with various business functions, whether from other modules or third-party systems. The software is highly customizable to fit your business’s unique needs, ensuring it aligns perfectly with your goals.

Beyond these capabilities, HashMicro offers superior features, making it an ideal solution for managing complex business challenges. Here are some of the standout features that set it apart:

Sales Forecast & Actualization: This feature accurately predicts future sales trends and tracks actual performance, enabling better strategic planning and decision-making. It also ensures that sales goals are always aligned with business objectives.
Customer Segment (RFM) Analysis: This feature analyzes customer behavior based on Recency, Frequency, and Monetary value, allowing you to tailor marketing and sales efforts for maximum impact. It can enhance customer engagement and increase conversion rates.
Sales Mobile Apps – Android & iOS: With this feature, your sales team can manage leads, track deals, and update sales data from anywhere, boosting productivity. Using this feature, you ensure that your team stays connected and responsive, no matter where they are.
Upselling Recommendation: This feature automatically suggests relevant products for upselling based on customer purchase history, increasing average order value. Using this feature, you can drive additional revenue by offering products that customers are more likely to buy.
Commission Tracking Management: With this feature, you can automate the calculation and tracking of sales commissions, ensuring accurate and timely payouts to your sales team. Using this feature, you keep your sales team motivated and focused on meeting their targets.
Sales Target Management: This feature allows you to set, monitor, and adjust sales targets effectively, ensuring your team stays on track to meet business goals. Using this feature can drive performance and achieve better sales outcomes.
Quotation & Revisions Tracking and Sales Order Management: This feature streamlines the creation, revision, and management of sales quotations and orders, enhancing overall efficiency. It also ensures that your sales process is smooth, accurate, and responsive to customer needs.
In-depth Reports (best-selling products, best customers, etc.): This feature provides detailed insights into your top-performing products and customers, empowering you to make data-driven decisions. Using this feature, you can optimize your sales strategies and focus on what drives the most value.
Customer Portal: With this feature, you offer customers a dedicated platform to view orders, track deliveries, and manage their accounts, significantly improving customer satisfaction. Using this feature, you create a seamless and transparent customer experience.
Online Quotation with Online Signature (Privy): This feature facilitates quick and secure approval of sales quotations through online signatures, accelerating sales. Using this feature, you can close deals faster and reduce the time to revenue.

Pros	Cons
100% unlimited users Easy to customize Outstanding after sales No hidden cost In house developer Ability to integrate with other systems	Has a variety of implementation times depending on business needs Has many features and tends to be complex, so it requires further consultation with a professional team to find out the exact business needs

After learning about the various advantages HashMicro offers, including POS software integration, you can start considering the software pricing options to find the best solution for your business.

2. Zendesk Loyalty Program for Business

loyalty program software

Zendesk, known for its customer service solutions, offers loyalty program features integrated with its CRM. This software allows companies to deliver personalized service and build long-term customer relationships through easily implemented loyalty programs.

The following are features of the loyalty program for business from Zendesk:

Omnichannel capabilities
AI chatbots and automation
Open and flexible platform
Analytics and dashboards
Customer satisfaction surveys

Pros	Cons
Intuitive and user-friendly design Excellent customer support Scalable features Seamless CRM integration	High cost for small businesses Restricted customization Lack of specialized advanced features

3. Zoho CRM Software

loyalty program software

Zoho CRM is part of the comprehensive Zoho product suite, providing complete customer management tools. The loyalty program within Zoho CRM allows businesses to design, manage, and track loyalty initiatives with ease, helping to boost customer retention and strengthen business relationships.

Features of Zoho CRM:

Otomatisasi Tenaga Penjualan
Omnichannel
Analitik
Pemberdayaan Penjualan
Manajemen Kinerja
Penjualan Prediktif

Pros	Cons
Competitive pricing with comprehensive features Seamless third-party integrations Highly customizable for specific business needs Scalable solutions for growing businesses	Requires time to master for new users Inconsistent customer support with possible delays Complex initial setup for CRM newcomers Advanced features may need additional modules

4. Kangaroo

Kangaroo is a loyalty program platform designed for small to medium-sized businesses. This software offers features such as reward points, referral programs, and digital loyalty card management, making it an efficient solution for increasing customer engagement.

Below are the features of Kangaroo CRM software:

Omnichannel capabilities
Open and flexible platform
Analytics and dashboards
Customer satisfaction surveys
Point rewards

Pros	Cons
User-friendly setup and management Mobile integration for on-the-go engagement Practical tools for boosting customer engagement	Limited customization compared to larger platforms Basic reporting with less advanced analytics Scalability challenges for large, complex businesses Restricted customer support with fewer resources

5. Loyalty Card Guusto

Loyalty Card Guusto

Guusto provides a unique loyalty program solution focused on digital rewards. The platform allows companies to offer point-based rewards that can be redeemed at various merchants, helping to enhance customer loyalty and satisfaction.

Below are features of the loyalty program for retail by Guusto:

Activity dashboard
Customer activity tracking
Loyalty cards
Loyalty program
Rewards management

Pros	Cons
Effortless setup and management for simplicity Versatile reward options to meet customer preferences Seamless and engaging mobile user experience	Limited features primarily centered on digital gift cards Basic analytics with fewer advanced reporting tools Restricted customization options for tailored needs Scalability challenges for more extensive, complex businesses

6. LoyaltyLion

LoyaltyLion

LoyaltyLion is a loyalty program platform specifically designed for eCommerce businesses. It offers a range of features like point accumulation, referrals, and VIP programs that help online businesses improve customer retention and increase lifetime customer value.

Customer Loyalty Program by LoyaltyLion has provide the following features:

Omnichannel capabilities
Open and flexible platform
Analytics and dashboards
Customer segmentation
Loyalty program customization

Pros	Cons
E-commerce-focused for enhancing customer retention and lifetime value Highly customizable programs for unique online store needs Data-driven insights to optimize loyalty and marketing Powerful referral tools to expand customer base	Higher pricing potential barrier for smaller e-commerce businesses Limited support for offline loyalty programs Advanced features may require additional setup and technical expertise Steeper learning curve for new users

7. Loyalty Gator

Loyalty Gator offers a customizable loyalty program solution suitable for various businesses. The platform easily integrates with existing POS and CRM systems and provides tools to monitor and analyze the effectiveness of loyalty programs.

Features:

Gift Card Management
Loyalty Cards
Loyalty Program
Rewards Management
Customer Activity Tracking
Customer Surveys

Pros	Cons
Seamless POS integration for smooth operations and data sync Real-time insights to optimize loyalty programs Versatile support for both in-store and online loyalty programs	Complex initial setup, challenging for non-technical users Higher pricing, potentially costly for small businesses Limited customer support resources for troubleshooting Basic analytics less comprehensive than larger platforms

8. SumUp

SumUp

SumUp, known for its payment solutions, also offers loyalty program features. With SumUp, small businesses can easily manage loyalty programs integrated with their payment systems, helping to attract and retain customers.

Below are the features of SumUp Customer Loyalty Program:

Loyalty & Retention
Customer Acquisition
Powerful Promotions
Marketing Automation
Optimized Tracking

Pros	Cons
User-friendly interface for easy setup and management Robust mobile integration for on-the-go program management Seamless POS compatibility with SumUp’s payment systems	Basic loyalty features insufficient for larger businesses Limited customization may not meet all business needs Scalability challenges for growing businesses Basic reporting, lacking depth for detailed analysis

9. Salesforce Marketing Cloud

Salesforce Marketing Cloud

Salesforce Marketing Cloud is part of Salesforce’s powerful ecosystem, providing tools for managing data-driven loyalty programs. This software enables companies to create personalized customer experiences and drive retention through targeted marketing.

Features:

Get Started with Loyalty Management.
Loyalty Program Setup Basics
Integrate Loyalty Management with External Systems
Settings for Loyalty Processes
Set Up Loyalty Processes
Create Loyalty Program Processes by Using Promotion Setup

Pros	Cons
Seamless marketing integration for unified strategies High levels of personalization to tailor customer experiences Comprehensive reporting tools for deep program insights Scalable solution, ideal for large enterprises with complex needs	High pricing, potentially prohibitive for small to medium-sized businesses Advanced features require significant time and expertise Steep learning curve due to platform complexity Extensive features may overwhelm small businesses

10. Tango POS Software

Tango POS Software

Tango is a platform that offers loyalty program solutions based on digital rewards. This software allows businesses to instantly reward customers, who can redeem their points for a variety of gift options, thereby increasing engagement and customer satisfaction.

Features:

Digital Rewards: Specializes in offering digital rewards for loyalty programs.
Real-Time Redemption: Customers can redeem rewards in real-time through various channels.
Customizable Rewards: Allows businesses to tailor rewards to meet customer preferences.
Mobile Integration: Provides a mobile-friendly platform for managing and redeeming rewards.

Pros	Cons
User-friendly platform for easy setup and management Real-time reward redemption for enhanced customer satisfaction Mobile accessibility for on-the-go reward access	Primarily focused on rewards, it may not cover all loyalty needs Basic analytics, lacking advanced reporting tools Limited customization for More Complex Requirements Scalability challenges for large businesses with sophisticated needs

11. Customer Loyalty Program Marsello

Customer Loyalty Program Marsello

Marsello combines loyalty program features with marketing automation to provide a comprehensive solution for retail businesses. The platform enables real-time customer data collection and offers AI-driven recommendations to enhance the effectiveness of loyalty programs.

Marsello client loyalty program has the following features:

Omnichannel capabilities
AI and automation
Open and flexible platform
Analytics and dashboards
Points programs

Pros	Cons
Automation tools minimize manual effort and boost program effectiveness AI-driven personalization enhances customer experiences Unified platform combining loyalty and marketing for comprehensive engagement Real-time data provides immediate insights for quick strategy adjustments	Advanced features require time and expertise to set up Steep learning curve due to extensive features Limited customer support resources for troubleshooting

12. iVision Mobile

iVision Mobile offers a loyalty program solution specifically designed for businesses with intensive communication needs. The platform allows personalized messaging and promotions to customers and integrates with POS and CRM systems for seamless management.

Features:

Omnichannel capabilities
Analytics and dashboards
Customer segmentation
POS connectability

Pros	Cons
Direct and immediate communication through SMS and MMS User-friendly platform for easy program creation and management Customizable campaigns tailored to specific customer segments Mobile solid focus for engaging on-the-go customers	Primarily focused on SMS/MMS, may not meet all loyalty needs Basic analytics, missing advanced reporting capabilities Scalability challenges for large businesses with complex needs Limited customization compared to larger platforms

13. Loyverse POS Software

Loyverse POS Software

Loyverse POS is a point-of-sale solution that also offers loyalty program features. This software is designed for retail and F&B businesses, helping them manage point-based loyalty programs and providing deep insights into customer behavior.

Features:

Customers base
Points reward program
Purchase history
Loyalty cards
Customers address

Pros	Cons
Seamless integration with Loyverse POS for a unified retail solution User-friendly platform, perfect for small businesses Affordable pricing, ideal for budget-conscious small businesses Multi-store capability enhances customer engagement across locations	Basic loyalty features are inadequate for larger businesses Limited customization options may not fit all business needs Basic reporting lacks depth for detailed analysis Scalability issues for businesses outgrowing basic program needs

14. Square Loyalty

Square Loyalty

Square Loyalty is part of the Square ecosystem, allowing small businesses to manage loyalty programs easily. Its features include point-based program creation and performance analysis, all integrated with Square’s POS solutions.

Features:

Communication Management
Customer History
Loyalty Program
Reporting/Analytics
Rewards Management

Pros	Cons
Seamless integration with square POS for simplified program management User-friendly interface for easy setup and management Real-time insights enable quick strategic adjustments Enhanced customer engagement through personalized experiences	Basic loyalty features, insufficient for larger complex businesses Limited customization may not suit all business needs Higher pricing for small businesses needing advanced features Scalability issues for businesses with complex loyalty requirements

15. OpenTable Customer Loyalty Program

OpenTable Customer Loyalty Program

OpenTable is a restaurant reservation platform that also offers loyalty program features. This software is designed for the F&B industry, helping restaurants build relationships with loyal customers through customizable loyalty programs.

Features:

Restaurant Loyalty Programs
Reservation Integration
Real-Time Updates
Customizable Rewards

Pros	Cons
Tailored loyalty solutions specifically for restaurants Seamless integration with reservation management for enhanced dining experiences User-friendly platform accessible for restaurants to implement and manage Boosts customer loyalty with personalized rewards and experiences	Primarily suited for restaurants, limited applicability in other sectors Basic features, potentially lacking for larger restaurant chains Limited scalability for large, multi-location businesses

16. CrowdTwist (Oracle)

CrowdTwist, part of Oracle, provides a comprehensive loyalty program solution for large enterprises. The platform offers advanced features such as multichannel programs, deep analytics, and integration with various back-end systems to support complex loyalty strategies.

CrowdTwist client loyalty program provide the following features:

Omnichannel customer loyalty
Customer data capture
Non Purchase activities and gamification
First-party profiles
Integration with Responsys Campaign Management

Pros	Cons
Advanced analytics tools offer valuable insights to optimize loyalty strategies Multi-channel support enhances customer engagement across various channels Highly scalable, ideal for large enterprises with complex loyalty needs	High pricing may be prohibitive for small to medium-sized businesses Advanced features require significant time and expertise to utilize fully Steep learning curve due to platform complexity

17. TapMango

TapMango

TapMango is a loyalty program platform offering tablet-based solutions for retail and service businesses. With features like a custom mobile app, point programs, and marketing campaigns, TapMango helps businesses boost customer loyalty and revenue.

Features:

Campaign Management
Campaign Planning
Client Portal
Contact Management
Customer Activity Tracking
Customer Database

Pros	Cons
User-friendly tablet interface for easy program setup and management Custom mobile app enhances customer engagement and loyalty Cost-effective pricing plans ideal for small to medium-sized businesses Powerful referral tools to expand your customer base	Limited customization compared to larger platforms Basic reporting and analytics lacking advanced features Scalability challenges for very large businesses with complex needs Limited customer support resources compared to larger competitors

18. FiveStars Loyalty Card

FiveStars Loyalty Card

FiveStars offers a loyalty program solution that combines point management with marketing automation. This software is designed for small to medium-sized businesses, enabling them to build and manage better customer relationships through relevant rewards and promotions.

Features:

Omnichannel capabilities
AI and automation
Open and flexible platform
Analytics and dashboards
Customer satisfaction surveys
Customer database

Pros	Cons
User-friendly platform, ideal for easy Implementation by small to medium-sized businesses Comprehensive features combine loyalty management with automated marketing Affordable pricing, accessible for budget-conscious businesses Strong focus on enhancing customer engagement with personalized experiences	Basic analytics lacking advanced reporting tools Limited customization options may not meet all business needs Scalability issues for businesses outgrowing basic loyalty programs Limited customer support resources for troubleshooting

19. Loyalzoo Customer Loyalty Program

Loyalzoo Customer Loyalty Program

Loyalzoo provides a cloud-based loyalty program solution that is easy to use for small businesses. The platform allows businesses to run point-based or digital stamp programs and deliver consistent customer experiences across multiple locations.

Features:

Omnichannel capabilities
Analytics and dashboards
Push notifications
Blast marketing messages
Built-in training

Pros	Cons
Basic loyalty features may not suffice for larger businesses Limited customization options may not suit All business needs Basic reporting lacks depth for in-depth analysis Scalability challenges for businesses outgrowing basic program needs	Basic loyalty features may not meet the needs of larger businesses Limited customization options may not fit all business requirements Basic reporting features may lack the depth required for comprehensive analysis Scalability issues for companies that outgrow basic program capabilities

20. LevelUp

LevelUp

LevelUp is a loyalty program platform focused on payments and mobile apps. This software allows businesses to integrate loyalty programs with mobile payments, making it easy for customers to earn and redeem rewards while providing valuable analytics to the business.

The following are features of client loyalty program by LevelUp:

Market automation
Loyalty and retention
Promotion management
Reputation management

Pros	Cons
Substantial mobile engagement catering to on-the-go customers Real-time data enables quick strategic adjustments	Limited advanced features compared to comprehensive loyalty platforms Scalability challenges for companies with complex loyalty requirements

What Type of Business is Loyalty Program Software Best for?

loyalty program software

Loyalty programs reward repeat customers, fostering long-term relationships and encouraging consistent purchasing. Additionally, loyalty software streamlines program management by tracking interactions, analyzing patterns, and offering personalized rewards. Consequently, this approach helps businesses better connect with their audience.

This technology enhances customer retention and provides valuable insights to drive future marketing strategies.

A loyalty program will best fit your business if you meet one or more of the following:

You sell relatively inexpensive products (usually B2C). This is Ideal for businesses that offer affordable products and encourage repeat purchases.
Customers purchase from you frequently (at least once per month): Businesses with regular customer interactions benefit from loyalty programs that incentivize repeat purchases.
It’s easy to make purchasing from you a habit: Suitable for businesses offering recurring services, helping customers develop a routine with your brand.

Industries where loyalty programs fit exceptionally well:

Food services (restaurants, cafes, groceries, etc.): Frequent customer visits make loyalty programs effective in these sectors.
Beauty/health/wellness: Regular appointments or purchases are ideal for incentivizing through loyalty rewards.
Recurring purchases (razors, supplements, pet food, etc.): Products that need regular replenishment benefit from loyalty incentives.
Apparel: Fashion brands can use loyalty programs to encourage repeat purchases with seasonal updates.
Recurring services (salons, dentists, pest control, gyms, cleaning, etc.): Services that customers use periodically can leverage loyalty software to build stronger relationships.

How to Choose a Customer Loyalty Software

loyalty program software

Choosing the right loyalty software is essential for businesses looking to grow and maintain a competitive edge. As your business evolves, it’s crucial to have a solution that meets your current needs and adapts to future demands.

Let’s explore critical factors when selecting the best loyalty software to support your business growth.

Select an intuitive solution: Opt for user-friendly software your team can quickly adapt and manage, ensuring a smooth and efficient loyalty program operation. This simplicity also guarantees a seamless customer experience without technical barriers.
Evaluate ROI: Assess the potential return on investment (ROI) to ensure the software delivers value for its cost. Choose a solution that drives tangible results in customer retention and sales growth.
Focus on customizability and quick time-to-value: Prioritize software tailored to your business needs and offers a fast Time-to-Value (TTV). Customization allows you to create relevant and impactful loyalty experiences for your customers.
Consider scalability: Ensure the software can scale with your business as it grows, so you won’t need to switch solutions later. Scalability ensures your loyalty program remains effective while maintaining high-quality service.

Conclusion

Choosing the right loyalty program software is crucial for enhancing business efficiency and maintaining strong customer relationships. The right software can streamline customer engagement efforts, increase retention, and drive revenue growth.

Among the top options available, HashMicro’s Loyalty Program Software stands out as one of the best solutions for businesses in the Philippines. With its wide range of features, seamless integration capabilities, and customizable options, HashMicro’s CRM software is designed to meet the unique challenges of the Filipino market, helping businesses thrive in a competitive environment.

To experience the benefits of HashMicro firsthand, we invite you to try our free demo and consult with our team of professionals. Let us show you how HashMicro can transform your business operations and take your customer engagement to the next level.