Event management is a fundamental aspect of business operations. Whether planning a concert, webinar, conference, course, or any other event, a method to sell tickets, organize venue details, and facilitate event intricacies is essential.

The Event Management System handles event invitations, tickets, confirmations, event payments, and overall marketing and management of the event, including participant check-in, engagement, and providing event directions. Event Management is a mandatory system for companies involved in managing large events, such as music concerts, delegation meetings, and other major events.

Though event management can often be a complex task, event management systems simplify this task.

Attendance tracking, data filters, registration and check-in data, comparison reports, accounts-based analytics, content management, marketing and email marketing, onsite check-in and badging, mobile events apps, live polls, and survey tools.

Event ticketing platform:
Event ticketing software is a fundamental platform where event organizers can sell tickets online. This platform allows the creation of a ticketing site for an event and the sale of different types of tickets (standard or VIP). The software includes basic social media and email marketing integrations, as well as analytics tools to track sales.

All-in-one platform for face-to-face, virtual, and hybrid events:
All-in-one event management software provides everything an event planner needs to manage hybrid, virtual, and live events, including registration, marketing, networking, sponsorship, and all analyses. The software is fully customizable and flexible to the wants and needs of event planners, with CSS, integration, and API connectivity. A robust all-in-one platform might have a learning curve for new users, making customer service crucial.

Ready-to-use platforms:
Out-of-the-box platforms are for ordinary live events that require no customization and offer powerful additional features. While advertised as ready-to-use, this software is usually the hardest to learn, and users often report taking time to understand the platform before using it.

Network platforms:
Network platforms are ideal for connecting attendees at hybrid, virtual, or live events. They were specifically developed to connect attendees and are not a full-scale event management system but rather designed as an add-on to event marketing software. This platform is best used when integrated with more comprehensive large-scale event management software for more robust networking capabilities.

App-Based Platform:
The app-based platform serves as a support tool for event attendees. While not as powerful as web platforms, it is an important integration for web platforms in live and hybrid events. The app-based software includes event-related engagement, networking, and analytics tools. It wasn't designed for streaming and watching shows but has been used for surveys and gamification at events, as well as things like online maps and schedules.

In short, event management software is software as a service (SaaS) designed to manage a company's event business from start to finish. These platforms consist of an online back-office and a participant interface, often a mobile application.

Ultimately, event management software assists event planners throughout the lifecycle of their event:

Project Management:
Streamline the event lifecycle.

Marketing:
Communicate and promote events.

Live:
Offer participants a unique and seamless experience.

Spectacle:
Measure event performance and make impactful decisions for the business.

Marketing Team:
Marketers use Event Automation to deliver personalized event experiences, capture deep buyer insights, and bring events into the digital marketing ecosystem. They can increase revenue and prospects from events.

Event Team:
Event professionals use Event Automation to scale events to the enterprise level while delivering a unique, personalized branded event experience for each attendee.

Corporate Event Management Company:
Event Automation covers critical tasks of event management and helps event management companies capture deep participant insights to drive more revenue.

Audience, participant, or event engagement is a dialogue, at an event, between event participants, presenters, sponsors, and content. Technology is now available for all types of events (in-person, online, hybrid, and on-demand) with mobile and web-based applications that support polls, discussion threads, chat, online Q&A, badge play, leaderboards, and more, connecting audiences attending in-person or virtually.