Marketing automation software automates repetitive marketing tasks like email campaigns, lead tracking, and customer segmentation.

While email marketing automation is the most well-known use, marketing automation also delivers targeted content to leads, nurtures prospects with personalized messaging, and helps sales teams identify high-potential customers.

When a lead engages with your brand, such as by downloading a brochure, signing up for a webinar, or clicking on multiple product pages, the system tracks these activities. Once the lead shows strong buying intent, marketing automation notifies the sales team.

Because manual marketing is a headache. Keeping up with leads, sending emails, tracking engagement, and measuring ROI takes too much time when done manually. A marketing automation system handles all of this for you, so you can focus on strategy instead of repetitive tasks.

It helps you filter and prioritize leads, track engagement, and automatically send the right message to the right person at the right time. Instead of manually checking who’s interested, the system scores leads based on activity and notifies your sales team when someone is ready to buy.

With automated campaigns, lead nurturing, and real-time analytics, companies get higher conversions, more efficient workflows, and better ROI.

Marketing automation software helps companies organize their data. Automated content allows marketers to find all their marketing reports in one place, updated daily with new leads, prospects, and contact information. If you've been in the marketing business for a long time, you know how difficult it is to measure return on investment (ROI). Often this leads many marketers to speculate about the success or failure of achieving a particular goal simply by looking at website traffic statistics. It often misleads businesses when measuring other metrics. Marketing automation integration allows you to automate your ROI reporting.

Marketing automation software helps you keep in touch with your existing customers regularly. This is one of the best ways to improve customer relationships. You can send personalized triggered emails or send follow-up emails after performing certain actions. This gives customers a sense of value.

For example, many companies have had success using trigger messages from their CRM after email campaigns. Using marketing automation software eliminates this problem, as these tools provide automated follow-ups within the scheduled time. This is how you automate the lead follow-up process. If your prospects don't respond after asking for feedback, marketing automation can automatically send you an email asking for their opinion and feedback on your offer.

Marketing Automation Software helps marketing teams automate this process. Simply create a template for your email alert or social media post and click Send. Automation enables staff with no marketing, strategy, or digital campaign experience to create content to share with social media audiences. Your girlfriend's Google calendar can be synced with her co-workers to keep everyone informed of the meeting and work updates.

Starting without a plan.
Marketing automation is most likely to fail if you don't have a strategy. A survey by Three Deep Marketing found that 58% of marketers find it difficult to find success with automation tools due to a lack of an effective strategy.

Blowing up irrelevant content
It's easy to quickly create and schedule campaigns with marketing automation tools. But it's also easy to go overboard and blow up too many emails or social media posts to an irrelevant audience.

Failure to integrate technology
Marketing automation must integrate with your other tools and databases to be successful. For example, according to ResearchCorp, 89% of users who implement a marketing automation system have integrated it with their CRM system.

Marketing Automation is a tool for inbound marketing. It personalizes communications according to what your prospects want to read and delivers marketing based on their investment with your brand.

Automation helps businesses improve ROI, customer satisfaction, and overall growth. Not sold yet? See how sales and marketing automation can help your business.

Cost reduction
Additional Revenue
Lead Generation and Nurturing
Better Data for Smarter Decision Making
Sophisticated Marketing Processes
Personalized Customer Journeys
Marketing and selling on one page
Save time on your marketing campaigns
Customize the software to your needs