Marketing automation saves time. It helps automate repetitive tasks, reduces human error, and achieves better results. Instead of doing it manually, you can focus on more strategic tasks such as campaign planning and design, goal development, research, brand consistency, KPI measurement, etc.

Email marketing automation is what many people think of when they hear the term “marketing automation.” But it does more than just automate email campaigns.

For example, education and awareness can be important tasks at the beginning of the prospect development process. Marketing automation provides useful content that builds trust and respect for your brand, making it quick and easy to understand what your leads are getting. If a potential customer later narrows down the types of products they're interested in, you can reach them with targeted messages specifically tailored to the group most likely to help your brand grow. Finally, qualified, comprehensive, and well-understood prospects are automatically handed over to the sales team when activities tracked through marketing automation systems indicate a more targeted interest.

This is a quick test to see what marketing automation can do for you. Please honestly answer the following questions about your organization. Can you look at your list of customers and prioritize them by suitability and likelihood of purchase? Do you filter prospects based on engagement and interest? Can you measure the revenue contribution for each marketing campaign? Can you do all these things without pulling your hair out? No? With marketing automation, you can.

Leading marketing teams use marketing automation to make campaigns more accurate, delivering more leads and higher ROI to empower sales teams. So what makes these companies different? It's not that they're better, smarter, or more creative. They just have the right tools. In short, tools that give you a deeper understanding of the entire sales funnel, tools that help you more effectively determine when prospects are ready to buy. In today's marketing environment, these skills are becoming an absolute necessity.

Marketing automation enables marketers to better identify and hand off leads to sales, resulting in increased revenue and growth.

Marketing automation software helps companies organize their data. Automated content allows marketers to find all their marketing reports in one place, updated daily with new leads, prospects, and contact information. If you've been in the marketing business for a long time, you know how difficult it is to measure return on investment (ROI). Often this leads many marketers to speculate about the success or failure of achieving a particular goal simply by looking at website traffic statistics. It often misleads businesses when measuring other metrics. Marketing automation integration allows you to automate your ROI reporting.

Marketing automation software helps you keep in touch with your existing customers regularly. This is one of the best ways to improve customer relationships. You can send personalized triggered emails or send follow-up emails after performing certain actions. This gives customers a sense of value.

For example, many companies have had success using trigger messages from their CRM after email campaigns. Using marketing automation software eliminates this problem, as these tools provide automated follow-ups within the scheduled time. This is how you automate the lead follow-up process. If your prospects don't respond after asking for feedback, marketing automation can automatically send you an email asking for their opinion and feedback on your offer.

Marketing Automation Software helps marketing teams automate this process. Simply create a template for your email alert or social media post and click Send. Automation enables staff with no marketing, strategy, or digital campaign experience to create content to share with social media audiences. Your girlfriend's Google calendar can be synced with her co-workers to keep everyone informed of the meeting and work updates.

Starting without a plan.
Marketing automation is most likely to fail if you don't have a strategy. A survey by Three Deep Marketing found that 58% of marketers find it difficult to find success with automation tools due to a lack of an effective strategy.

Blowing up irrelevant content
It's easy to quickly create and schedule campaigns with marketing automation tools. But it's also easy to go overboard and blow up too many emails or social media posts to an irrelevant audience.

Failure to integrate technology
Marketing automation must integrate with your other tools and databases to be successful. For example, according to ResearchCorp, 89% of users who implement a marketing automation system have integrated it with their CRM system.

Marketing Automation is a tool for inbound marketing. It personalizes communications according to what your prospects want to read and delivers marketing based on their investment with your brand.

Automation helps businesses improve ROI, customer satisfaction, and overall growth. Not sold yet? See how sales and marketing automation can help your business.

Cost reduction
Additional Revenue
Lead Generation and Nurturing
Better Data for Smarter Decision Making
Sophisticated Marketing Processes
Personalized Customer Journeys
Marketing and selling on one page
Save time on your marketing campaigns
Customize the software to your needs