Customer Relationship Management is a tool, strategies, or any processes that help businesses manage and access customer data better. At first, CRM relied on handwriting and Rolodex. Along with the technology development nowadays, customer relationship management can now be automated with the help of software. One of them is the best CRM software in Malaysia, namely CRM from HashMicro.

What are the benefits and advantages of CRM?

CRM plays a very essential role in business development, in addition to maintaining retention with permanent consumers in one network but also increases collaboration between teams so that the work process in business becomes more integrated and efficient

Why does a company need CRM program?

In CRM operational activities help in business efficiency and effectiveness, if it does not apply CRM, the employee's work process will use manual methods to input data, this causes the slow process of work and the absence of integration between various divisions in one database. Contact our expert team to find out what kind of software is right for your business

What if the company does not apply CRM?

In CRM operational activities help in business efficiency and effectiveness, if it does not implement customer relationship management software, the employee's work process will use manual methods to input data, this causes the slow process of work and the absence of integration between various divisions in one database

Maximize Your Lead
Conversions with the Best CRM Software in Malaysia

Automate your sales pipeline. Convert more qualified leads and win more deals with Malaysia's most complete, fully-integrated CRM System.

Learn More Request A Demo

The Benefits of HashMicro's CRM Software

Lead Identification

Manage lead database in a centralized repository and identify qualified leads more easily.

Automated Reporting

General sales report in a matter of seconds and gain insights into your sales performance.

Full Traceability

Keep track of all sales activities such as meetings, follow-ups, tasks, and various updates.

Easy Configuration

Create sales stages with the drag & drop function through configurable sales workflows.

The Main Features of CRM Software

Sales Pipeline Management

Move leads from one stage to another based on the sales status. Customize your sales pipeline according to your preferences.

Sales Team Management

Keep track of sales progress and how each salesperson is doing. Distribute the right tasks and get notified on your sales reps’ achievements.

Revenue
Forecasting

Get accurate forecasts of the revenue you will generate from each lead and seamlessly create a list of prioritized prospects.

Email Marketing
Management

Create, customize and send relevant emails to segmented subscribers, customers, or leads. Answer emails directly through the system.

Call Logging
Management

Get every conversation with each prospect logged to help sales reps better understand leads and optimize your customer service.

Sales Report
Generation

Generate real-time sales reports, covering sales activities, team performance, profits and losses, and many more.

CRM Software System Integration

Accounting System

Integration of the accounting system with the CRM system will help you control and analyze sales expenses better.

CRM

Purchasing System

The purchasing system makes it easier for the sales team to submit purchase requests for goods/services to ensure the smooth-running of sales operations.

Inventory Management System

The inventory management system helps the sales team know the availability of goods and provide the right information to prospects and customers.

CRM-Sales System

Integrate CRM-Leads with CRM-Sales to enable you to create sales orders and quotations, set multiple price lists, and calculate sales commissions automatically.

HRM System

The HRM system automates the calculation of salaries, commissions, incentives, and allowances. It helps you analyze your sales team performance as well!

Trusted by over 1.750 World Class Entreprises

Providing the right solutions for our clients is our focus and priority.

FAQs

Frequently asked questions about our software solutions.

We provide various types of support, from free consultations and blueprints to training and user manuals, ensuring that your software is runs smoothly.

Our solutions are very comprehensive and designed for 15 industries. Our ERP system offers unlimited user licenses. Therefore, it can be used by everyone in your company at no additional cost.

We provide ready-made software that continually improves our development team. However, our software can also be tailored to meet the unique requirements of each of our clients.

Yes, our software has a mobile version to help you run your business better. Our mobile apps cover various functions, depending on the modules you are using.

EQUIP is web-based ERP software that can be run through the internet on any mobile device via any web browser.

We use PostgreSQL database management system, which ensures data security and scalable performance for many of simultaneous users.

We use Python, one of the most popular programming languages, to develop our software programs.

Explore Other ERP Modules

We also provide other modules your business might need.

Help Desk & Ticketing

Increase your support team's productivity by automating the ticketing process and task delegation, for both internal and external help desk services.

Membership

Improve your customer retention with unique and personalized membership programs using Membership Management System.

Marketing Automation

Create and send personalized email campaigns to targeted leads. Figure out effective campaigns by generating reports instantly.

WHAT IS
Customer Relationship Management (CRM System)?

CRM stands for Customer Relationship Management. It is a strategy and technology used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems typically include a combination of software and techniques for managing, automating, and analyzing customer interactions, such as marketing, sales, and customer service.

CRM systems can also help businesses to better understand their customers' needs and preferences, which can in turn help businesses to create more personalized and effective marketing campaigns, sales pitches, and customer service experiences. Additionally, CRM tools can be used to track and analyze customer data, such as purchase history, demographics, and communication preferences, to help businesses identify patterns and trends in customer behavior. This information can then be used to make more informed decisions about how to best target and interact with customers. Overall, CRM tools is essential for any business that wants to improve its interactions with customers and drive growth.

CRM software can provide a number of benefits for businesses, including:

1. Improved customer insights: CRM software can help businesses to gain a better understanding of their customers by collecting, storing, and analyzing customer data, such as purchase history and communication preferences. This information can be used to create more targeted and effective marketing campaigns, sales pitches, and customer service experiences.

2. Increased efficiency: CRM software can automate many of the tasks associated with customer management, such as data entry and customer communication, which can help businesses to save time and increase productivity.

3. Enhanced collaboration: CRM software can help to improve communication and collaboration between different departments and teams within a business, such as sales, marketing, and customer service, which can help to ensure that customer interactions are handled consistently and effectively.

4. Better decision making: CRM software can provide businesses with valuable insights and metrics that can help to inform strategic decision-making, such as which products or services are most popular, which customers are most profitable, and which marketing campaigns are most effective.

5. Improved customer retention and acquisition: CRM software can help businesses to identify and target the most valuable customers, and keep track of customer interactions and feedback, which can help to improve customer retention and attract new customers.

6. Better reporting and forecasting: CRM software can provide businesses with detailed reports and analytics that can help to identify trends and forecast future customer behavior, which can help businesses to plan for future growth and success.

CRM systems can be beneficial for a wide variety of companies, regardless of size or industry. However, some types of companies that may particularly benefit from using a CRM system include:

1. Sales-driven companies: Companies that rely heavily on sales, such as software companies, consulting firms, or telecommunication companies, can use CRM software to track leads, manage sales pipelines, and analyze sales performance.

2. Service-based companies: Companies that provide services, such as a bank, a healthcare provider, or a retail store, can use CRM software to manage customer interactions, schedule appointments, and track customer complaints and feedback.

3. E-commerce companies: Companies that sell products online can use CRM software to track customer purchase history, preferences and demographics, and use that information to personalize marketing campaigns and improve customer service.

4. Companies with multiple departments: Companies with multiple departments, such as marketing, sales, and customer service, can use CRM software to ensure that customer interactions are handled consistently and effectively across all departments.

5. Companies with multiple locations: Companies with multiple locations, such as retail chains, can use CRM software to track customer interactions and preferences across all locations and make better decisions about how to target and interact with customers.

6. Companies with a large customer base: Companies with a large customer base, such as a large insurance firm, can benefit from CRM software by organizing, analyzing and utilizing the customer data, to improve customer retention and acquisition.

7. Companies with a high customer turnover: Companies with a high customer turnover, such as a restaurant or a hotel, can use CRM software to track customer interactions and preferences, which can help to improve customer retention and attract new customers.

There are several different types of CRM tools, each of which is designed to meet the specific needs of different types of businesses. The main types of CRM software include:

1. Operational CRM: This type of CRM software is used to manage and automate day-to-day customer interactions and processes, such as sales, marketing, and customer service. It includes features such as contact management, lead tracking, and customer service management.

2. Analytical CRM: This type of CRM tool is used to analyze customer data and metrics, such as purchase history and communication preferences, to gain insights into customer behavior and preferences. It includes features such as data mining, reporting, and forecasting.

3. Collaborative CRM: This type of CRM software is used to improve communication and collaboration between different departments and teams within a business, such as sales, marketing, and customer service. It includes features such as shared calendars, task lists, and team communication tools.

4. Strategic CRM: This type of CRM tool is used to inform strategic decision-making, such as which products or services are most popular, which customers are most profitable, and which marketing campaigns are most effective. It includes features such as dashboard, reporting, and analytics.

5. Mobile CRM: This type of CRM software is designed for use on mobile devices, such as smartphones and tablets, and includes features such as contact management, appointment scheduling, and customer communication.

6. Social CRM: This type of CRM tools is used to manage interactions with customers on social media platforms, such as Facebook and Twitter, and includes features such as social media monitoring, sentiment analysis and social media management.

7. Cloud-based CRM: This type of CRM tools is hosted on remote servers and can be accessed via the internet, this type of CRM software is known for its scalability, ease of access and cost-effectiveness.

The specific features of CRM software will vary depending on the type and vendor of the software. However, some common features found in many CRM systems include:

1. Contact management: Allows businesses to store and organize information about customers, such as contact information, demographic data, and communication history.

2. Lead management: Allows businesses to track and manage leads, including lead scoring, lead tracking, and lead nurturing.

3. Sales management: Allows businesses to track and manage sales activities, such as sales pipelines, quotes, and orders.

4. Marketing automation: Allows businesses to automate and track marketing campaigns, such as email marketing, social media marketing, and targeted advertising.

5. Customer service and support: Allows businesses to track and manage customer service requests, including customer support tickets, customer complaints, and customer feedback.

6. Analytics and reporting: Allows businesses to track and analyze customer data, such as purchase history, demographics, and communication preferences, to gain insights into customer behavior and preferences.

7. Collaboration tools: Allows different teams and departments within a business to share information, such as calendars, task lists, and team communication tools.

8. Mobile and remote access: Allows businesses to access CRM software from mobile devices and remote locations.

9. Integration: Allows businesses to integrate the CRM software with other business systems, such as accounting software, email marketing software, and e-commerce platforms.

10. Data security: Allows businesses to protect customer data and keep it secure.

11. Customization: Allows businesses to customize the CRM software to meet their specific needs and workflows.

12. Automation: Allows businesses to automate repetitive tasks and processes to increase efficiency and productivity.

The cost of CRM software in Malaysia can vary widely depending on the type and vendor of the software, as well as the specific features and level of customization required.

Cloud-based CRM software is typically offered on a subscription basis, with prices ranging from free to several hundred dollars per user per month. Some CRM software vendors offer different pricing plans, with different features and capabilities, to meet the needs of businesses of different sizes and types.

On-premise CRM software, where the software is installed and run on a company's own servers, is generally more expensive and requires additional costs for hardware, maintenance and support. The cost of such solutions could range from several thousands to tens of thousands of dollars.

It's important to note that many CRM software vendors offer free trials or demos of their software, so it can be a good idea to try out several different options before making a decision. It's also important to consider the long-term costs of a CRM software, including ongoing maintenance, support, and upgrades, when making a decision about which software to purchase.

Overall, CRM software can be a significant investment for a business, but it can also provide significant benefits in terms of improved customer insights, increased efficiency, enhanced collaboration, and better decision-making, which can lead to increased revenue and growth.

There are many Customer Relationship Management software options available in Malaysia, and the best one for your business will depend on your specific needs and budget. Some popular CRM software options that are widely used in Malaysia include:

1. HashMicro Customer Relationship Management software: HashMicro CRM is a cloud-based CRM software that offers a range of features for sales, marketing, and customer service. It is known for its flexibility and customization options.

2. Salesforce: Salesforce is a cloud-based Customer Relationship Management software that is widely used in Malaysia, it offers a wide range of features and is suitable for businesses of all sizes and industries. It offers a strong sales automation, customer service and marketing automation features.

3. Microsoft Dynamics 365: Microsoft Dynamics 365 is a cloud-based Customer Relationship Management software that offers powerful sales, marketing, and customer service capabilities. It is designed to integrate with other Microsoft products, such as Office 365 and Power BI, which makes it a good choice for businesses that already use these products.

4. SAP C/4HANA: SAP C/4HANA is a one of the best CRM software that is known for its advanced analytics, customer engagement and commerce capabilities. It is suitable for large enterprise businesses.

5. Oracle CX Cloud: Oracle CX Cloud is considered as one of the best CRM software that offers a range of features for sales, marketing, and customer service. It is known for its scalability and integration capabilities.