WHAT IS
crm sales software?
CRM sales software is a tool that helps businesses manage customer relationships while tracking and improving the entire sales process. It gives companies a clear view of all sales transactions and customer interactions.
At its core, Customer Relationship Management (CRM) is a sales automation system to manage a company’s communication with current and potential customers. The goal is simple: to strengthen relationships, streamline sales activities, and boost profitability.
Sales management systems typically include features like contact management, sales tracking, lead management, and performance reporting. By centralising customer data and sales activity, CRM software helps increase sales team productivity and improve customer lifetime value (CLV).